Gabriela Schulte.

Executive Producer & Head of Growth

I find the views your channel is leaving on the table.

I've spent 14 years scaling shows for national media outlets. Now I help teams grow on YouTube.

Book a channel audit See the work
Portrait of Gabriela Schulte
Gabriela SchulteHead of Growth, All Access Media
3.3xdaily viewers after relaunching Rising at The Hill
+176%daily organic views in six weeks at tastylive
2xaverage watch-through on a near-500K subscriber channel
Peabodywinning series Latino Americans, WETA and PBS

Where I've worked

PBSWETAHarrisXAll Access Media

The reel

Rising · HarrisX · Ritmo en los Barrios

Rising hosts on set at The Hill Watch the reel

Selected work

2026YouTube growth

Fixing the CTR ceiling on a live financial network

Rebuilt the titles, thumbnails and daily programming grid for a live trading network with nearly 500K subscribers.

+176%daily organic views in six weeks
+109%on-demand views, Apr to Jul vs. last year
+87%new viewers, Apr to Jul vs. last year
6% → 13%average watch-through, July vs. last July
Rising set with Krystal Ball and Saagar EnjetiWatch
The Hill · 2018 to 2024Rebrand & relaunch

Rebranding and relaunching Rising

Led the rebrand, packaging and daily control room for The Hill's flagship show.

~300K → 1M+daily viewers
Xport by HarrisX logoWatch
HarrisX · 2024 to 2025Brand & data journalism

Building a research firm's media brand from zero

Built the brand, the Election Hub and partnerships with Forbes, Variety and IndieWire.

218Kpageviews on polling-driven explainers and newsletters
That Tech Pod logoListen on Spotify
Podcast

That Tech Pod

Co-founder, co-host and producer of a weekly tech podcast.

Students in Ritmo en los BarriosWatch the film
Documentary

Ritmo en los Barrios

Music education and hope in Nicaragua's barrios.

Read the articles
Writing

Data journalism at The Hill

Bylined polling and public opinion analysis.

What the data says

The click decides the reach.

Packaging is the cheapest lever most channels never pull. On tastylive, crossing 5% click-through meant six times the views.

How I can help

For teams with good video and too few viewers.

Start here

YouTube Channel Audit

A full diagnostic and a ranked fix list you can act on this week.

  • Titles, thumbnails and click-through
  • Retention and traffic sources
  • Back-catalog videos to repackage
  • Formats to grow, fix or drop
Book an audit
Packaging systems

Titles and thumbnails that scale

Repeatable formulas your team can run without me.

Strategy

Content and growth strategy

Programming, slate planning and reporting.

Development

Video and podcast development

Live shows, original series and owned channels.

How an audit works

Share read access to YouTube Studio. Get a plan back.

  1. STEP 1

    Pull the data

    90 days of channel analytics.

  2. STEP 2

    Find the leaks

    What's capping your reach.

  3. STEP 3

    Rank the fixes

    Ordered by impact and effort.

  4. STEP 4

    Walk the team through it

    A working session with your producers.

Shows first, then growth.

Public media, live news, data journalism, now YouTube growth. Today I run content strategy, packaging and programming for tastylive through All Access Media.

M.A. in Producing Film & Video, American University. B.A. in Communication, La Salle University. Based in Washington, D.C.

  1. 2026 to now
    All Access Media · tastyliveExecutive Producer & Head of Growth
  2. 2024 to 2025
    HarrisXVP Marketing & Communications, Head of Data Journalism
  3. 2018 to 2024
    The HillExecutive Producer, Rising · Supervising Producer, Hill TV
  4. 2014 to 2018
    PBSSenior Production Associate, Kids Media · Program Associate
  5. 2012 to 2014
    WETAProject Coordinator, Latino Americans (Peabody Award)

Contact

Let's find your missing views.

Tell me about your channel. I reply within two business days.

Emailschulteg1@gmail.com
LinkedInin/gabrielaschulte ↗